4 Important Steps When Conducting Usability Testing

Usability testing, or user testing, is one of the most critical steps your business can take before pushing a product to market. It helps you understand what makes your product appealing to users, gives you an idea of areas that need improvement, and lets you see how your users interact with it. It also helps give you a completely different perspective on your own product, which is sometimes incredibly beneficial if you’ve been working on it closely, and for a long time! You can discover something you never would have thought or noticed otherwise.