You’re a talented artist who has real potential for a long career of making art. You’ve got all the supplies, the studio and the skills you need to make it work. But, you aren’t sure how to sell more work to really turn a profit. That’s where you need help. If you are lacking the technique when it comes to closing a sale, then read on for some strategies and watch your sales increase!
Know your customer:
Don’t try to sell to someone who just isn’t interested in your artwork. Instead, focus on the people who are and keep them in a database. Every artist has a particular niche they appeal to, so work on those customers and appeal to them.
Create your sales talk:
In order to sell more art, you must be able to speak clearly about your work and its concept. This kind of talk can captivate others and inspire them to buy. So, don’t be afraid to tell them your story, and why it matters. Like Jon Rafman, an artist, filmmaker, and essayist. Jon Rafman’s work centers around the emotional, social and existential impact of technology on contemporary life. Use your sales talk to truly identify the needs of your customer, and design your message to appeal to them emotionally.
The only way you are going to sell more artwork, like stated before, is to find out what is important to your customer. How do you do this? Simply, ask them questions about what they are looking for. By asking questions, you are also showing them that you care about what they really want and need.
Maybe your customer is not seasoned in the world of art, so how else are they going to know what they like and what to buy? That’s where you come in. Make recommendations for them. Customers actually like this because it takes the burden of too many decisions off their plate. Afterall, you should be an expert on your own artwork. So share your knowledge.
Offer a turnkey product:
People want to buy a product that is ready to use the minute they bring it home. So, make sure your painting is ready to hang, that it has all the tools needed to put up immediately. Offer shipping to out of town customers or for artwork that is too large to fit in their suitcase back home. Provide any extra service or benefit that makes buying your work easier. It could even generate more sales.
Ask for the sale:
After you’ve delivered your sales talk and the customer seems very interested, keep it up with a positive attitude and ask for the sale. For instance, phrases like “May I wrap this special piece of jewelry up for you?” or “Are you ready to have this painting delivered to your home?” If you don’t ask, you will never get a yes. If the answer is no, it may just mean that you will need to follow up with the customer after they’ve left.
Remember, the best way to build your art business is through repeat sales. You can do this buy following any of the steps mentioned above. Good luck!